HUAWEI - P Smart

Online ad for the launch of a cool smartphone model

The challenge was to create a 3D environment that would feature a geometric structure to display all the features of the new Huawei P-Smart in a playful and dynamic way. We ended up building a modular structure with concrete cubes and moving them around in various ways to showcase all the new functions.

Each cube was created with a different structure / topology to allow us to move it and reassemble it in different ways

Switching from wide angles to sepecific details and playing around with negative colours made for a dynamic and restless piece

Several close-up angles for the phone were created with a camera rotating around it and revealing forms and details

Credits

Production Company: Parasol Island
Director: Fernando Lazzari

Contact

Fernando Lazzari, Director
[email protected]

General Inquiries
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