A film tribute to the city of Buenos Aires, its most prominent writer, and a typeface.
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This is a tribute film to the amazing Montserrat typeface, recently designed by our talented friend and colleague Julieta Ulanovsky. A tribute, also, to the Montserrat neighbourhood in Buenos Aires, which inspired the font. And finally a tribute to Jorge Luis Borges. The text is an extract from his wonderful poem Break Of Day (Amanecer) from the book Fervor de Buenos Aires (1923).
One of the main goals when animating the typography was to make it in a way that felt dreamy and surreal, guided by the existential ideas presented in the poem
The live action plates were shot in Buenos Aires with a Canon 5D camera, and we focused on trying to capture the most iconic and structural architecture from the area
We used dynamic simulations in a very minimalistic way. The final renders were carefully composed in After Effects
Directed by Fernando Lazzari
Concept, Design & Animation: Fernando Lazzari
Director of Photography: Matías Nicolás
Music: Brian Eno / Black Planet
Sound Design: Andrea Damiano
Special thanks: Plataforma Buenos Aires, Carolina Tobal