Online ad for the launch of a cool smartphone model
The challenge was to create a 3D environment that would feature a geometric structure to display all the features of the new Huawei P-Smart in a playful and dynamic way. We ended up building a modular structure with concrete cubes and moving them around in various ways to showcase all the new functions.
Each cube was created with a different structure / topology to allow us to move it and reassemble it in different ways
Switching from wide angles to sepecific details and playing around with negative colours made for a dynamic and restless piece
Several close-up angles for the phone were created with a camera rotating around it and revealing forms and details
Production Company: Parasol Island
Director: Fernando Lazzari